The study, which was commissioned by five corporations and conducted from June – September 2009 provides an orientation map of the territory of serious games for leadership learning.  Its results are based on desk research about the current state of the serious videogame industry, phone interviews with 20+ serious game development companies as well as conversations with senior executives from 12 major global corporations about their interest and experience in using videogames as a part of their leadership learning architecture.  The main chapters of the report are

• Introduction
• Basics of the Videogame Industry
• Structure of the Videogame Industry
• Serious Videogames and Their Developers
• Perspectives of Corporate Learning Executives
• The Role of the U.S. Military in Videogame-Based Training
• Conclusions & Recommendations
• Appendix (with profiles of 20 serious games development companies)

All media today are undergoing radical disruptive change, created by digital technologies that are slowly converging individual mediums into a seamless and ubiquitous digital universe that becomes increasingly “social” and interactive. At the same time, generational shifts are likewise transforming media markets. The paper explores the state of the media, as of the beginning of 2009, and comments on the impact that current trends are likely to have in the next 5 to 7 years. After a brief discussion about the dynamics that are driving the transformation of the industry, the paper explores each medium (Music, Movies, Radio, Books, Newspapers, Magazines, Television, Internet) individually to note how it is changing and what changes can be expected in the coming years. It also examines the implications of the changing media landscape on Advertising and Branding and concludes with a remark on the growing importance of media literacy and the resulting challenges for organizations and society at large.